Having a good beauty routine is like gifting yourself daily with an extra boost of confidence. 

Whether it’s blazing new makeup trends or nifty skincare guides, social media is a wellspring for all kinds of beauty-related ideas. Here are a few of our favoruite beauty influencers on Instagram for cool makeup looks, new beauty product releases and skincare tips and tricks.

Marcela Alcala 

After stumbling upon Marcela Alcala’s account on Instagram a few days ago, we simply just can’t get enough of her content. The Japanese-Mexican beauty guru will share with you her skincare secrets and simple, yet stylish makeup styles using products from brands you can easily get access to. 

Zachary Edward

For sophisticated makeup looks that will enhance your radiance, check out Zachary Edward’s IG to learn how to recreate dewy, illuminating looks that will leave your skin looking naturally glowy and healthy. 

Rowi Singh 

It’s time to unleash the makeup monster in you. Don’t know how? Let Rowi Singh lead you the way with her repertoire of ultra-creative makeup looks. 

Alex Faction

In need of bold, innovative makeup looks? By all means, check out Alex Faction’s work on Instagram or better yet, his YouTube videos where you’ll find tutorials on everything high glam beauty, from mens makeup to movie character makeups to basic makeup tips. 

Katie Jane Hughes

The makeup artist, Katie Jane Hughes, will help you chanel your inner diva with her easy step-by-step tutorials on hazy, glass-skin and natural everyday-makeup looks.