#StyleRadar: Up-And-Coming British Fashion Brands That Should Be On Your Radar

Photo credit: Roberta Einer

2022 is on the horizon and for those who’re already looking for ways to stay on top of the fast-moving fashion trend come next year, this is the article for you. 

Our roundup of British rising brands anticipated to soon dominate the fashion world is here to help you keep up with the latest trends – what to wear, how to style, etc.. Each brand offers originality and swish style through their wow-worthy collections that will instantly make you look fab as well as stylishly unique.

Roberta Einer

Based in London, Roberta Einer is a wizard on luxury womenswear with a highlight on embroidery and unique textiles. A wearable celebration of feminism, her designs embrace both sensuality and strength in women.


For wow-worthy looks, nothing screams fab and fiery like Loudbrandstudios by the London-based founder and creative director, Jedidiah Duyile. Each piece for her collection is a manifestation of women’s power and pizzazz. So if you’re looking to spice up your style, grab an item or two and your wardrobe will thank you for it.

Edeline Lee

If what you’re after is something fine and futuristic, check out the collection by the London-based Edeline Lee. Themed around the “Future Lady” concept, her designs challenge conventional slash common fashion trends so expect nothing ordinary from each piece. With functionality and size-inclusivity in mind, her clothing is made for women of every size and with wrinkle-resistant fabric so you never have to worry about any crease and crinkle on your clothes. 

Bethany Williams

Serve up cool looks whilst supporting a good cause? Now that’s how a modern fashionista rolls. The UK designer has an evergreen mission for fashion and that is to use his menswear collection to solve and build awareness for pollution issues caused by the industry. The brand collabs with environmental communities and charities each season and uses only recycled, natural and organic materials.